Sandra Ugrin

Sandra Ugrin

Sandra Ugrin

Director, People Experience, Coinsquare

Sandra is a People and Culture enthusiast. She believes in humanistic and servant leadership to shape workplace cultures, and has had the opportunity to impact people-focused organizations across various industries for the better part of the last 10 years.

A proud graduate of the University of Guelph Commerce – HRM program, Sandra obtained her Certified Human Resources Professional (now, CHRL) designation in 2012, and a Certificate in HR Law for HR Professionals through Osgoode in 2013. Building upon a strong foundation of HR principles, she’s pivoted her career into the ‘employee experience’ space – and believes a wholehearted investment in culture is equally important to any organizational investment in process and product.

She currently heads up the People Experience team at Coinsquare, Canada’s leading Digital currency trading platform. A dedicated student of organizational behaviour and workplace psychology, Sandra believes in the fundamental people truth of No Deposit, No Return – if you don’t put anything in, you won’t get anything out.