While working in New York City for fashion designer Oscar de la Renta, Freshii Founder & CEO Matthew Corrin noted the many fresh food ‘mom and pop’ delis and was determined to successfully brand one. 23-year-old Corrin set out to add magic to the fresh food business. The idea? To create a restaurant brand that helped people all over the world live healthier and longer lives. The mission was clear: to eliminate the excuse that people don’t eat well because there’s nothing convenient or affordable. In 2005, Matthew Corrin, a Winnipeg native, opened the first Freshii location in Toronto. By the end of 2016, Freshii will operate over 300 locations across 85+ cities in 20 countries. Freshii opened its first 100 locations faster than Subway, Jimmy John’s, McDonald’s and Starbucks with no plans to slow down.